Google Ads Training

Learn Google Ads step-by-step so you can manage and optimize ad campaigns yourselves.

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Course Benefits

By end of Google Ads course, you will able to:

Rank #1 on Google for your target keywords
Generate new leads and get busy!
Manage campaigns yourselves
Fire your ad agency!

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Course Summary

Account Navigation and Organization
Targeting Audiences with Campaign Settings
Tips and tricks for campaign optimization
Monitor ad campaigns in Google Analytics
Choosing the Right Keywords
Understanding Quality Score
Capturing Attention with GDN
Writing Effective Ad Copy
Using Ad Extensions
Landing page optimization
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Course Benefits

By end of Google Ads course, you will able to:

Rank #1 on Google for your target keywords
Generate new leads and get busy!
Manage campaigns yourselves
Fire your ad agency!

Key Takeways

Hands-on learning on creating your own ad campaign
Write effective PPC ad copy (do and don’t for ad copy)
Learn to target right audience, location, demographics, devices
Learn to improve your ad quality score and pay less per click
Google Analytics reports to improve the performance of ad campaigns

Course Benefits

By end of Google Ads pay-per-click (PPC) course, businesses will able to:

Instant visibility of your brand in Google search (run ads within hours!).
Generate new leads / sales from your highly targeted search ads.
Get after training support.

PPC Course Summary

Fundamental of PPC

●       An introduction to PPC

●        PPC for Google Search Engine

●       Branding and conversion objective in PPC

●       CPC-based, CPA-based & CPM-based accounts

●        How Google Ads works?

PPC Keyword Strategy

●        Seed keyword generation

●        Keyword research with Google Keyword Planner tool

●        PPC Keyword expansion

●        Keyword match types

PPC Google Ads Account Set-up
●        Google Ads account set-up

●        Creation & implementation of conversion tracking code

●        Budget, billing & reporting

●        Linking to Search Console, YouTube & Analytics with Ads

●        Search & Display Network campaign targeting

PPC Case Studies & Best Practices

●        Analytics set-up, tracking code & correlation

●        Flexible bid strategies

●        Conversion attribution model

●        Different analysis report

●        Video campaigning

●        Shopping Ads campaigning


PPC Site Analysis & Auditing

●        Website and competitor analysis for PPC campaigning

●        Understanding client’s buyer persona for better PPC strategy success

Google Ads Structuring

●        Quality score

●        Campaign structuring and budgeting

●        Ad copy creation

●        Ad copy explanation

●        Dynamic keyword insertion

●        Ad extensions

●        PPC metrics

●        PPC Ads strategy mockup

PPC Ads Campaign Management & Features

●        Remarketing targeting

●        Bidding & optimization technique

●        Invalid clicks

●        Conversion optimizer

●        Flexible bid strategies

●        Conversion attribution model

●        Different analysis report

●         Video campaigning

●        Shopping ads campaigning

Special Features

Hands-on training
The real learning at any digital marketing institute happens through hands-on work. We will pick any brand from the audience and create a sample ad campaign. Participants will do a hands-on exercise based on a real-life case study.
Digital Marketing Tools
You will have an opportunity to learn various Digital Marketing tools such as Google Analytics, Keyword Planner, Moz, SpyFu, SimilarWeb, KW Finder, UberSuggest, LSI Graph etc.
24/7 Lifetime Support
We are HAPPY when you SUCCEED. We provide 24/7 lifetime discussion support AFTER your training. We know you will have most questions after your training and we’re always available to support you.

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